WordMark is an electronic plain language accreditation seal. We award WordMark, an open-book icon, to recognize a document that excels in plain language writing and design. When a client submits a document to qualify for WordMark, we help that client achieve our seven CLARITY standards.

WordMark:
stands for clarity and understanding
counters obscure and ambiguous language
eliminates fuzziness and bureaucratese
distinguishes documents that democratize the law and professional writing for the public and clients

The new standard for accountability, WordMark, is a seal of trust between service providers and consumers, between government and citizens, between legal professionals and their clients, and between writers and readers.

What documents might you consider for WordMark?
annual reports
information sheets and booklets
manuals
group e-mails or letters
letters to the public
significant internal documents to model plain language style
brochures
organization precedents

After receiving WordMark, organizations can be proud that their documents are clear, concise, and highly legible. On seeing WordMark, readers can be assured that that organization values their comfort, understanding, and trust by writing openly, simply, and clearly.

Example:

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